• Chapter 4 presents various methods for positioning products, including product attributes, competitors, use or application, price-quality [...]

  Positioning Methods and Automobiles (Chapter 4)

  September 25, 2018
• This article talks about Dollar Shave Club’s new focus. The article and recent ads would be excellent to illustrate concepts in Chapter 4. [...]

  Dollar Shave Club (Chapter 4)

  September 2, 2015
• Chrysler recently launched a new campaign promoting its vehicles as “America’s Import.” Chrysler 200 – Japanese Quality [...]

  America’s Import (Chapter 4)

  March 16, 2015
• This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]

  Brand Positioning – Tide’s Pods (Chapter 2)

  May 23, 2014