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I thought this article in the New York Times was interesting. In this digital age, the article states that billboards “are far from [...]
Billboards (Chapter 7)
September 7, 2016 -
For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]
Media (Chapter 7)
May 8, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 