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The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be [...]
Cable and Satellite TV ads (Chapter 13)
October 5, 2015 -
This article with recent TV ads by DIRECTV would be excellent to use for Chapter 14 where students can play the role of the NAD. DIRECTV claims [...]
DIRECTV Ads and NAD (Chapter 14)
May 4, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 