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The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]
L’Oreal Merges Offline and Online (Chapters 8 & 11)
March 13, 2015 -
For this exercise, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current [...]
Direct Response Marketing (Chapter 11)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 