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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Direct response marketing

  • The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]

    L’Oreal Merges Offline and Online (Chapters 8 & 11)

    March 13, 2015
  • For this exercise, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current [...]

    Direct Response Marketing (Chapter 11)

    May 12, 2014
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