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Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]
May 27, 2014
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Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
May 27, 2014
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Since most of your students will be part of the millennial generation, here is an interesting article about “How to Get Millennials to Love [...]
May 27, 2014
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Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]
May 27, 2014
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Marketers know that Hispanics are a huge and growing market. This article highlights the importance of marketing to Hispanic men. With white [...]
May 23, 2014
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Segmentation, targeting and positioning are critical components of IMC planning. The first video describes the process used by McDonald’s. [...]
May 5, 2014
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As described in Chapter 4, Carnival Cruise Lines developed a segmentation strategy based on non-users. They developed a campaign targeting [...]
May 5, 2014
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Motel 6 was presented in the opening of Chapter 4. The original campaign for Motel 6 began with The Richards Group through focus group research. [...]
May 5, 2014
Clow/Baack 