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The high prices of many prescriptions drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other [...]
Prescription Coupon Programs (Chapter 12)
April 12, 2020 -
In an age in which more than 90% of U.S. consumers take advantage of coupons, some debate exists as to which format, digital/mobile or print, is [...]
FSI versus Mobile/Digital Coupons (Chapter 12)
April 17, 2019
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 