• Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]

  Keys to Successful Sales Promotions Programs (Chapter 12)

  November 5, 2019
• Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]

  Digital Product Sampling (Chapter 12)

  November 3, 2018
• Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]

  Videos for Chapter 12

  June 5, 2014
• Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]

  Consumer Promotions (Chapter 12)

  May 12, 2014

• Sales promotions are prominent for grocery stores, such as Brookshire’s. Most promotions will be from manufacturers, but some will be from [...]

  Brookshire’s (Chapter 12)

  May 12, 2014
• Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]

  Papa John’s (Chapter 12)

  May 12, 2014