-
Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]
Ethics, Brand Management, and IMC Planning (Chapter 2, 4)
February 3, 2020 -
When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]
Your Career Brand Management (Chapter 2)
January 16, 2020
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 