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Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
Who Understands Men Better? Men or Women (Chapter 3)
May 23, 2014 -
Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]
Advertising Agencies (Chapter 5)
May 7, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 