This article from Mobile Marketing Watch and the Wall Street Journal Gallup poll are fascinating because the majority of consumers say their purchases are not influenced by social media, specifically Facebook and Twitter. This information is interesting in light of the millions of dollars now being spent by brands on social media marketing.

Discussion Questions:

  1. After reading the two articles, where you surprised by the findings? Why or why not?
  2. What influence does social media have on your purchases?
  3. Do you think social media marketing is a good marketing strategy for brands? Why or why not?
  4. In your opinion, how should brands use social media? Be specific.

About Dr. Ken Clow

Co-author of textbook.

One response »

  1. Martin Vargas says:

    Thanks Dr. Clow.
    The data is quite interesting…and something Prof. Ritson had argued for a long time now:

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