Reebok (Chapter 14)

Reebok is a well-known brand with a significant presence on the Web, social media, and traditional advertising channels.

Reebok Resources:

• Reebok Website
• YouTube Channel
• YouTube Hockey Channel
• Retro Shop – Shaq Attaq Ad
• Race the City ad
• Skyscape Forever Ad
• Miranda Kerr unveils Skyscape Forever shoes
• Facebook
• Facebook Women
• Facebook Hockey
• Instagram Classic
• Instagram Hockey

Discussion Questions and Exercises:

1. Examine Reebok’s website. Access Reebok’s YouTube Channel and hockey channel. Why do you think Reebok has two different channels? How well are the two channel integrated with the website? Provide specifics.
2. Watch the Shaq Attaq ad. Do you think it perpetuates stereotypes in advertising, or is it good target marketing? Justify your answer.
3. Watch Race the City ad. What is your evaluation of the ad?
4. Watch the Skyscape Forever ad. Is it too sexual? Why or why not?
5. What are your thoughts about the video with Miranda Kerr unveiling the Skyscape Forever shoes?
6. Examine the three Facebook pages. What similarities and differences do you see? Why would Reebok have three different pages?
7. Examine Reebok’s two Instagram pages? What similarities and differences do you see? Why would Reebok have two different Instagram pages?